A new kind of normal in advertising – part 3 – the bleak mid-winter…
00:00
A playlist featuring music from:
Alex Ohm, Josh Savage, Ode to Lucius, Alex starling, Nick Ereaut, Lisa Von H, Jodi Wyeth, Ode To Lucius and Dave Smith.
Due to the current global pandemic all kinds of industries have been heavily affected financially and, as a result the way products are advertised has been changing over the last few months. Expect this to continue, which will may well alter the musical choices that advertisers make to best advertise their products. As a Music Sync agency this has a direct impact on Music of Substance and is the subject of this blog.
We have put together various playlists in different areas of the economy which we feel will be most affected by the changes we face. The idea of these playlists is to showcase our catalogue of music we represent and to offer ideas for advertisers and music supervisors.
The current global pandemic has been very challenging for all of us and the future feels very uncertain. This situation seems to feel far worse as the Winter and bad weather drags on and all sorts of productions and adverts will need to somehow reflect that. That sense of struggle and sadness prevail in the songs we chose and the atmosphere is therefore both bleak and yet hopeful.
The playlist we have put together is designed to appeal to that market. It’s full of Wintery sounds and very reflective thoughtful song writing, which hopefully offers a sense of hope.
All of the Artists featured are fully represented by Music of Substance and have many more tracks available for licence. Is also worth noting that we have instrumental versions of each song available.
Do get in touch with any feedback about the playlist or any enquiries about any of the music featured.
